It’s time to take your company on the road and share your brand with a wider audience. Whether you’re attending a marketing event or planning for a campaign tour, your marketing vehicle will play a major role in a consumer’s first impression of your brand. Make sure that your company stands out against the competition and creates a lasting impact with this guide to some of the most important things to consider when designing a marketing vehicle.
The size of the event you plan to attend plays a large part in the type of vehicle you choose. If you are attending a smaller event with limited space, you may choose a smaller vehicle, such as a step van, an airstream, or a box truck with a bolt-in system. Gooseneck trailers and semi-trailers are better suited to large-scale events in more spacious areas. Your marketing vehicle should wow consumers without being domineering or taking over the entire event space.
To choose the size of your marketing vehicle, it is important to consider the distance you will have to drive between events, as some vehicles are more comfortable for long journeys and others are better suited for short drives. If you plan a longer campaign tour or will attend an event that is further away, a larger vehicle, such as a gooseneck trailer or a custom semi-trailer, will make the journey easier and more comfortable. Small marketing vehicles, like a step van or food truck, are more beneficial for short drives and local events.
Intended customer experience
Consumers enjoy custom experiential marketing vehicles because these vehicles allow them to interact with their favorite companies and products in a fun, hands-on way. For this reason, customer experience is one of the most important things to consider when designing a marketing vehicle. Design your vehicle in a manner that allows customers to interact with the products in a way they normally cannot in a traditional store setting. Outfit your marketing vehicle with interactive opportunities, games, or install large monitors to create a digital, interactive experience. This will help create a lasting impression with the consumers and they will be more likely to return to your brand in the future.
Color plays an extremely important part in marketing, but it is a factor that is easily overlooked. According to a 2006 study, 62 to 90 percent of initial impressions of products are based on color, which makes it a crucial aspect to consider as you design your marketing vehicle. The color of your marketing vehicle should help your company stand out against the competition and create a long-lasting impact. One of the most commonly used colors in marketing is red, due to the fact that it’s often associated with passion and strength. When choosing a color for your marketing vehicle, take some time to consider what associations your consumers may have with specific colors and the way certain colors may impact customer experience. Ultimately, though, your marketing vehicle serves as an extension of your brand identity, so it is important to choose colors that match your logo and image for a cohesive, recognizable look. Wells Fargo, for instance, is known for their yellow and red logo and family friendly atmosphere. When they designed their marketing vehicle, they chose to use their recognizable color palette; they decorated their pop-up food bank in red hues and accented it with wood panels to create a welcoming, friendly aura.