Spotlight: Dell Technologies Tour 2026
Client: Dell Technologies
Program: Dell Tech Tour 2026
Scope: 4 months, 15 states, 21 cities
EMD services: CDL drivers, tour management, production support, vehicles, logistics and DOT compliance
The Program
The Dell Tech Tour brought Dell Technologies and its partners on the road to customers and partners across the country, with stops ranging from city pop-ups to campus and government settings. Each stop paired a custom mobile showroom with interactive technology, AI demos and tech talks. Dell supplied the show trailers. Event Marketing Drivers supplied the people, the vehicles and the logistics to run the tour from the first stop to the last.
The Team and Equipment
- A five-person EMD team: two semi drivers, a tour manager, an assistant tour manager and a production assistant
- Two semis, a Sprinter van and a team vehicle
- Hands-on training together on all of the show equipment before leaving EMD’s Muskego facility
At Every Stop
- Full set-up, including display and testing of every computer, monitor, interactive display and the AI kiosk
- Training local brand ambassadors before doors opened
- Running the show and handling day-of needs on site
- Setting up guest parking and coordinating catering and facility deliveries
- On-site troubleshooting for any computer or monitor issues
- Tear-down and load-out for the next city
- Photo and video at each event for Dell to use, plus a written recap of every stop
- A running inventory of all swag carried in the tour vehicles, restocked with Dell as needed
On the Road
- All trailer, vehicle and generator maintenance along the route
- Every vehicle washed and show-ready before each event day
- Toll passes, state permits and IFTA handled by EMD
- Full FMCSA compliance for drivers and equipment (see our DOT compliance services)
Why It Worked
Dell’s team could focus on their customers and partners because one partner owned everything else: the drivers, the vehicles, the set-up, the paperwork and the problems that come up on the road. It’s the same model we bring to every experiential tour: experienced people who are as comfortable in front of a client as they are behind the wheel.
Planning Your Next Tour?
Tell us about your program and we’ll show you how we can run it.
Call 414.246.2819 or send us a note below.
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