Spotlight: Nintendo Tour

Client: Nintendo
Program: National event tour
Scope: Multi-day events, indoor and outdoor, nationwide
EMD services: CDL drivers, two-semi transport, loading and set-up support

The Program

Nintendo’s tour brought a full 50′ x 50′ event environment to nationwide events, both indoors and outdoors. The display was built around a shipping container, with off-board elements that set up around it. Multi-day events at each stop maximized the reach and the number of fans who came through.

Nintendo Switch tour experience with guests
Experiential Marketing Tour Drivers

What EMD Handled

  • Two semis carrying the shipping container display and all off-board elements
  • Drivers who helped load and unload the container and off-board pieces at every stop
  • Set-up of the full 50′ x 50′ environment, indoors or out
  • Over-the-road transport between markets on the national schedule

Why It Worked

A footprint this size only works if the same crew that drives it also knows how it goes together. EMD’s drivers stayed with the equipment from load-in to load-out, so every event opened with the full environment in place.

Experiential Marketing Tour Drivers

Planning Your Next Tour?

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