Spotlight: Range Rover Dealer Tour
Client: Range Rover
Program: Dealer launch tour for redesigned models
Scope: Multiple regional tours, each covering a segment of the U.S.
EMD services: CDL drivers, enclosed vehicle transport and dealer showroom set-up
The Program
Range Rover took its redesigned models straight to dealers for exclusive, “one night only” sneak peeks with their key clients. The program ran as several tours at once, each covering its own segment of the country and stopping at multiple dealerships every week.
What EMD Handled
- Gooseneck enclosed car haulers, each carrying one SUV
- Drivers on every regional tour, keeping a tight weekly dealer schedule
- Set-up of the displays and the SUV inside each dealer’s showroom
- Load-out and transport to the next dealership
Why It Worked
Every vehicle arrived protected in an enclosed hauler and was placed in the showroom by the same team that drove it, so each dealer’s event started on time with a show-ready vehicle. Running several tours side by side let Range Rover reach dealers across the country in the same launch window.
Planning Your Next Tour?
Tell us about your program and we’ll show you how we can run it.
Call 414.246.2819 or send us a note below.
Event Marketing Drivers Blog
Powering Mobile Healthcare Programs from Coast to Coast
When a mobile healthcare program requires more than simply getting a vehicle
Fall & Winter Experiential Tours — Keep Your Mobile Program Moving
Fall and winter experiential marketing tours bring unique operational challenges—from changing weather
Spotlight: our Operations with Event Marketing Drivers
The biggest difference between us and most providers is simple, EMD is
From 53′ Semi Trailers To Mobile Kitchens And Interactive Kiosks To Immersive Experiences, Creating The Most Memorable Experiences For Your Clients.
Event Vehicle Leasing offers Flexible terms available to meet your needs. Over 60 unique and customizable assets available.