A great way to promote your business is to go on a marketing tour, taking event trailers to different festivals, malls, and conventions across the country. However, doing tours like this isn’t necessarily easy. Each stop requires setting up, breaking down, and getting on the road on time. Continue reading for a brief guide to planning successful mobile tour stops.
Think About Location
The first step to ensuring your mobile tour goes well is finding the proper locations. This task has two factors: the right location or city to bring your business to and the right location within that area. You don’t want to end up in the most populated and frequented mall, stuffed in a corner with no foot traffic. Similarly, you don’t want the prime location at an event no one is attending.
Planning this is critical to getting your business in front of the right people at the right time. In addition to determining the optimal way to present your business, you must consider factors such as permits and acquiring them promptly. Planning for all these factors is your business’ first step to guaranteeing the mobile tour is a success.
Market Your Marketing
Another incredibly important variable to think about when planning your mobile tour is to market your marketing. What does that mean exactly? Well, you are taking your business to these different locations to market yourself to new customers and those familiar with your brand. You could simply show up and wait for the attendees to come by, but you should go out of your way to market these different events. You should:
- Post on social media
- Advertise within the event in the form of fliers
- Partner with local advertisers, news stations, and the event organizers themselves
Some of these are more difficult, but the point remains. To make your mobile tour a success, let people know where they can find you and what they can anticipate.
Work With Professionals
One of the best things you can do to plan your different mobile tour stops successfully is to work with a professional driver. Here at Event Marketing Drivers, we understand that a professional driver can make the biggest difference in getting your event trailers where they need to go on time and get them set up properly. We specialize in hiring the best mobile marketing tour drivers to handle your event spaces for long tours. They can help with setting up, troubleshooting, and taking everything down. When you work with us, you can rest easy knowing that your marketing tours will go off without a hitch.
This brief guide to planning successful mobile tour stops can help you do everything in your power to ensure everything goes smoothly, but you can’t account for all variables. It’s important to hope for the best, but you should also prepare for the worst. Sometimes, the weather will mess up your stops. You may have to deal with rowdy guests or struggle with product availability. It’s tricky to have a perfect mobile marketing tour, but when you work with Event Marketing Drivers, we can do everything in our power to ensure your tour runs smoothly.