Spotlight: Dell Mobile Showroom Tour
Client: Dell
Program: Nationwide mobile showroom tour
Scope: One-day, invite-only events at entertainment venues
EMD services: CDL drivers, two-semi transport, trailer linking and set-up and strike
The Program
Before the 2026 Dell Tech Tour, EMD ran Dell’s nationwide mobile showroom tour. Two semis hauled custom display trailers that linked together into one unique footprint. Exclusive, invite-only events were held alongside activities at entertainment venues.
What EMD Handled
- Two semi-trailers hauling the custom display trailers nationwide
- Parking and linking the two trailers into a single mobile showroom
- Full set-up, the event day and strike at every location
- One-day turnarounds from city to city
Why It Worked
Linking two trailers on site takes precise parking and a crew that has done it before. EMD’s drivers handled the whole set, event and strike in a single day, which kept the tour moving and the showroom looking the same at every stop. See the 2026 Dell Tech Tour for the next chapter.
Planning Your Next Tour?
Tell us about your program and we’ll show you how we can run it.
Call 414.246.2819 or send us a note below.
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