Spotlight: Dell Mobile Showroom Tour

Client: Dell
Program: Nationwide mobile showroom tour
Scope: One-day, invite-only events at entertainment venues
EMD services: CDL drivers, two-semi transport, trailer linking and set-up and strike

The Program

Before the 2026 Dell Tech Tour, EMD ran Dell’s nationwide mobile showroom tour. Two semis hauled custom display trailers that linked together into one unique footprint. Exclusive, invite-only events were held alongside activities at entertainment venues.

Dell XPS mobile showroom trailer on a city street
Experiential Marketing Tour Drivers

What EMD Handled

  • Two semi-trailers hauling the custom display trailers nationwide
  • Parking and linking the two trailers into a single mobile showroom
  • Full set-up, the event day and strike at every location
  • One-day turnarounds from city to city

Why It Worked

Linking two trailers on site takes precise parking and a crew that has done it before. EMD’s drivers handled the whole set, event and strike in a single day, which kept the tour moving and the showroom looking the same at every stop. See the 2026 Dell Tech Tour for the next chapter.

Inside the Dell XPS mobile showroom

Planning Your Next Tour?

Tell us about your program and we’ll show you how we can run it.
Call 414.246.2819 or send us a note below.

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