Mobile marketing is a strategy that many businesses have begun testing, but they’re not necessarily going about it correctly. Part of mobile marketing is engaging customers and interacting with them, not simply marketing to them closer to their homes. It’s tricky to get right, but there are ways to enhance consumer experiences with mobile marketing. Keep reading to learn about them!
Coordinate With Other Businesses
One key strategy you can employ is partnering with other businesses. It’s a great way to get your business in front of customers outside of your specific marketing display. For example, you could partner with a local pizza place and serve up slices while talking to customers about a new app you’re marketing. Additionally, if customers go to the pizza place, they could see the pizza business using and promoting your app, further convincing them to try it themselves.
Go Above and Beyond
If you want to excite customers with your mobile marketing experience, you must think outside the box. Traditional samples and hands-on experiences work, but you should take it a step further to really get people engaged with your products and services. Simply displaying the product doesn’t do enough to keep customers engaged, and talking about it doesn’t do too much, either.
Hands-on interaction is a great way to enhance the consumers’ experience and their likelihood of purchasing the product. Informative brochures and videos also give them a clearer picture of the product, its functionality, and the product’s potential.
Promotions, Contests, and Giveaways
Jumping off the last point, you can transform a consumer’s experience and potentially get more onlookers interested in your business by having promotions, contests, and giveaways. This strategy could look very different from business to business, depending on the nature of your business and the products or services you’re selling.
Regardless of the incentive, there is something exciting about getting something, whether it’s free merch, a discount, or something in between. It keeps consumers engaged, willing to spend more time with your marketing display, and more open to buying from you.
Use Social Media
You must use social media to keep consumers engaged and enhance their experience. Social media is a great place to conduct contests and giveaways because it gets people interacting with your business, and these interactions stick after they’ve left. For example, to enter a contest, they can follow your business and like or share one of your posts. Then, before announcing a winner, you can highlight other promotions or different products and services you want them to know about. By doing this, you enhance their experience and potentially get them closer to turning from a follower into a customer.
Taking these tips and enhancing your mobile marketing consumer experiences can dramatically improve consumer engagement and even convert into sales. With that said, mobile marketing tours can be tricky, which is why it’s so important to get experienced drivers for your experiential marketing vehicles. At Event Marketing Drivers, we have qualified and licensed drivers to take your business on the road!