Marketing is a science, and there’s never going to be a one-size-fits-all approach that works for every business. Each business is different, but there are ways to get yourself and your products in front of customers, like mobile marketing tours. These tours are great ways to get new eyes on your brand. Continue reading to learn about the mobile marketing tour mistakes you should avoid if you want to succeed!
Not Changing Up Your Tactics
When going on marketing tours, every city is going to be different. You’ll need to conduct yourself differently in New York City than you would in Des Moines or Dallas. Your event display will generally look the same, but your ground team needs to understand regional differences and capitalize on them. In busier cities, focus more on functionality with a little bit of aesthetics. In more rural cities, be friendlier, make more small talk, and get people invested in you and your products.
Not Listening To Your Audience
Jumping off the last point, be sure to listen to the audience. You should regularly collect customer feedback to understand how you can improve your marketing experience. This feedback will also show what people actually want from your products and services. Listening to this will help you adjust your marketing strategy to capture more attention at the next stops.
Failing To Update Your Website and Socials
You must regularly update your website and social media accounts during your tour. Posting online is great for letting people know where you will be. Additionally, if potential customers have a hard time finding you or finding up-to-date information, they’ll quickly lose interest.
Not Having a Plan
A plan is another crucial part of the puzzle you must consider before even going on the tour. Your plan can be complex or as simple as getting to the events and converting customer engagement and excitement into sales. You have to go into these events with a plan because you and your staff will know what you’re doing, and that will interest potential customers.
Above everything else, make sure you arrive on time for marketing events. Hire a professional driver who can get you where you need to go on time. Showing up late looks bad, but it also means you’ve lost the people who would have been interested in your brand in those minutes or hours you weren’t there.
If you know how to avoid these mobile marketing tour mistakes, you’ll have a much better chance of making an impact on potential customers. The quality of your products is undeniable, but you may need some help displaying your products in a new city every day.
If you want your tour to go off without a hitch, you need an experiential marketing tour manager, and that’s where Event Marketing Drivers comes in. We have experienced tour managers who can take care of everything, including schedules, drivers, and insurance. When you work with us, you won’t make these marketing tour mistakes—instead, you’ll get new and current customers excited about you and your products and services!