If you want your business to succeed, you must engage in some form of marketing. You can have high-quality products and services, but if you’re not advertising them and getting customers and other businesses excited, you won’t see the sales you want. Traditional marketing is one way to get people excited, but more and more businesses are testing out experiential marketing methods. However, it’s important to have a quick overview of experiential marketing so yours is sure to go off without a hitch.
What Is Marketing?
Before understanding what makes experiential marketing different and unique, you need to have a strong grasp of what marketing exactly is. Marketing by its simplest definition uses different advertorial methods for selling products and services. The most common forms of marketing you’ll see in your day-to-day life are online ads and commercials, but there are so many more, including:
- Billboards
- Print adverts
- Word-of-mouth marketing
- Special promotions
- Email marketing
These traditional forms of marketing allow you to create some kind of advertisement that customers will see, but experiential marketing is different.
Experiential Marketing
The main way experiential marketing is different from traditional marketing is instead of advertising directly to consumers, you’re instead creating something new and unique for them—an experience. The experience may or may not be related to your business at all, but if you want those unique impressions to properly translate into sales, it’s something you should do.
You could simply put on a concert and sponsor it, but that’s the basic level of experiential marketing. Instead, consider doing something off-the-wall. If you sell frozen pizzas, make your marketing revolve around customers creating their own pizzas with you, and maybe at the end, they could create their own custom frozen pizza box. Something like this is fun and gets them excited for your brand and your products.
The Benefits
Experiential marketing can come in all shapes and sizes, and when you successfully execute this kind of marketing, you can reap some amazing benefits. This kind of marketing helps to make your brand as well as your products and services known to your target demographic, but it also helps convert those impressions into actual sales. Additionally, marketing in this way does a lot to boost your brand identity, making you seem emotionally closer, more authentic, and more transparent to consumers. Brand loyalty is another common benefit many businesses can enjoy when they capitalize on experiential marketing.
This quick overview of experiential marketing is just that—it’s quick, but you should still see at a base level how influential they can be. Experiential marketing can do a lot to get audiences excited, and if you want to take things to the next level, consider going on a tour and investing in a tour manager from Event Marketing Drivers. Our managers have years of experience and can help with everything, so whether you’re marketing to standard customers or embarking on a B2B tour, let us take care of things so your event goes smoothly!