When it comes time to organize a marketing tour for your business’s new products and services, you need to undergo a lot of planning. You must figure out timetables and finances, but there’s another key thing to handle before even getting wheels on the ground—DOT compliance. Being DOT-compliant on your marketing tour is important, and there’s no secret way to get around it. It can seem like an obstacle for some businesses, but once you have it handled, your tour will go off without a hitch.
Driver Qualifications
One of the main reasons why you need to be DOT-compliant on your marketing tour is that it guarantees you’ll have a driver who is properly qualified. Driving a marketing vehicle takes a lot of work in its own right, but on top of that, you must remain within specific DOT regulations, which can vary from state to state. In addition to handling all of this, your driver must have the proper licenses to operate the commercial vehicles, and they’ll also need special endorsements. Once you have all this covered, you can get on the road knowing that you are abiding by the law and remaining safe from legal scrutiny.
Accurate Logs
Another reason that DOT compliance is crucial for your marketing tour is that it guarantees you and your team maintain accurate logs. Log keeping is an important part of business, especially when embarking on larger endeavors like marketing tours. Keeping a log is important for your business, but it’s also critical for keeping your marketing tour safe and legal. Accurate logs will include things such as driving time and the amount of rest each driver gets. A log like this is important for guaranteeing the safety of your drivers, but it will also reveal patterns that will help you efficiently plan for future tour stops and future tours.
Vehicle Maintenance
DOT compliance is also important on your marketing tour because it ensures you’ll get to your next steps safely. A crucial aspect of DOT compliance is the requirement to inspect and conduct maintenance on your vehicle regularly. Without these requirements, you may miss out on a crucial issue that evolves into a larger concern. The stops can cost you some time, but the safety of your journey and the integrity of your marketing vehicle is not something you can overlook.
Being DOT-compliant on your marketing tour is important and is not something that you can compromise on. However, managing DOT compliance by yourself is a significant undertaking, one that you may want a little professional help with. Let Event Marketing Drivers help you and your business embark on the marketing tour you’ve always envisioned. Our electronic logging devices can ensure everyone is punctual, and we’ll set up and tear down your displays so you can put all your focus on the products and services you’re selling.